Mobile Web Development in 2012 - what you need to know, and why you should pay attention to it.
Every year, we hear about how mobile marketing becomes bigger, better, different.
In January 2011, mobile phones outnumbers computers 4 to 1, and it is predicted that by the end of 2011 there will be 140,000,000 smart phone subscriptions in the U.S. This means more people are accessing your site from their mobile phone vs. from a computer, and why your website must be properly optimized for the best user experience on a mobile device.
Prior to 2011, only a small percentage of users accessed the Internet on their cell phones. For those that did, the experience was slow and tedious. Additionally, to be able to use the Internet to its full potential, you need a smartphone - but smartphones have been prohibitively expensive for the general population.
In 2011, we started seeing mobile marketing becoming much more relevant in the big picture of website marketing. The proliferation of cost effective smart phones, and, to put it plainly, the development of some amazingly cool apps are the main driver of this trend.
This brings us to 2012, where most of the trends and developments that we saw in 2011 will only accelerate. In 2012, mobile development is not an option, it is a priority, and a necessity.
According to Pew: Smartphone Penetration High among Young US Adults Smartphone penetration has reached more than half (52%) of 18-to-29-year-old US adults, according to a July 2011 study from the Pew Research Center Internet & American Life Project. The study also reveals that 45% of 30-to-49-year-olds own smartphones, and this figure then drops by almost 50% to 24% among 50-to-64-year-olds. Overall, 35% of US adults own smartphones.
Mobile Marketing is about engaging your customers and prospects on their mobile devices. It covers text message marketing or "SMS," Apps, Location Based Marketing and Mobile Websites.
So, ask yourself again why your business needs mobile website development. If you haven't yet looked at mobile web devleopment, now is certainly the time to start looking into the opportunities mobile development can bring to your business.
What is a Mobile Website?
Mobile websites are meant to fit the small screens of smart phones and mobile devices. The key difference is found in the layout of the site. Graphics, text, offers, navigation and information is presented in a different way. And when it's done right, the experience of the person browsing the site is many times better than if they were viewing a "traditional website" from their mobile phone.
BEFORE MOBILE DEVELOPMENT:
AFTER MOBILE DEVELOPMENT